I assumed, largely because much the same people comment on my blog (here) and my short biblical studies podcasts, that the audience for both sites was much the same. The 5 minute audio slots are less popular, with only 5-600 visitors a day, while this blog (even in this marking season when posts are few in number) gets about 1,000. The fascinating thing though is that these two sites, by the same author, on pretty much the same topic (though the blog is less focused on study of the Bible with more on digital life, scholarship and even cooking, while the podcasts almost always focus each on a particular Bible text) have quite different audiences!
Alexa reveals that Sansblogue:
Based on internet averages, bigbible.org is visited more frequently by males who are over 65 years old, have children and are graduate school educated.
While 5 Minute Bible:
Based on internet averages, 5minutebible.com is visited more frequently by males who are in the age range 25-34, are graduate school educated and browse this site from work.
So, the blog attracts the older crowd (many of you, apparently even more ancient than I am ;) while the podcast has a younger audience. Perhaps the format explains that, you see few old fogies (like you and me – or at least you, since the oracle tells me you are mainly older than I) with MP3 players, but they are ubiquitous among the young.
More difficult to explain is the gender imbalance, 5 Minute Bible only has a small imbalance, while Sansblogue is much favoured by grumpy old men…
Maybe I should give up blogging and put my energies into Podcasting, before you all die off ;) or better still I suspect vidcasting, since the really hip and really young use iPhones or their Android non-clones. The trouble is if I vidcast it would be easier for all those bright young things to spot that I’m not anywhere near their demographic and flood to other trendier Bible sites ;)