Promoting a blog is easy, no need to list it in directories, just post a few interesting posts, and as with the most publishable academic articles make sure they “engage” with others (in blogging this may mean being rude, in academia proper fawning admiration is often better) and presto in a few weeks or months you are on your way with a growing readership.
Not so with Podcasts :(
Take Mark Goodacre’s excellent NT Pod. Mark is a fine scholar, teaching at a prestigious University, he’s an all-time nice guy, and famous in Biblical Studies online as the pioneer gateway keeper of the NT Gateway. His podcast is liked by 405 people on Facebook, and Twitted by many, yet it is sitting down in doldrums on Alexa, miles from the top 50. Podcasts are hard to promote…
First Google cannot, yet, index audio, so the “content” that draws the spiders is only that “teaser” you knock off at the last minute as you post the carefully crafted audio. Actually in terms of search engines it would be better to craft the few sentences of the teaser, and let the audio suck, it’s not “content” but text that is king of the search world.
Links, bloggers simply do NOT link to podcasts (unless you prod them really hard, I have not tried bribery, it might work… but is probably unethical) bloggers live in a world of blogs. Therefore they will link to your blog post that itself links to your podcast, but usually will fail to link to the real thing :( The only answer here is shameless self-promotion. So when the entertaining and much-commented How Jim West Really Knows So Much About Hell appeared it at first had a link to an earlier post here, but no link to the real content on 5 Minute Bible: Universalism, or Not? Part One: Jonah but I am determined1 so I posted a comment complaining, and presto a precious link :)
Yes, to promote a podcast you MUST trawl the web for podcast directories and submit your site to them, without that no one will find you except your children and cousins, or if you are a teacher your students ;)
So, this is an appeal to YOU, if you have a blog or other web presence please link to AT LEAST one podcast this week :)
PS: Having mentioned the problems of promoting podcasts, I should do my bit by mentionning other related podcasts here. In particular one I have not linked to before: The [ad hoc] Christianity Podcast a weekly show on theological and ethical issues facing the Christian community “non-obnoxious” and laid back. With Travis Jacobs, Steve Douglas, and Matthew Raymer.
- You do know that this is an irregular verb don’t you: I am determined, you are stubborn, s/he is pig-headed! [↩]