According to the NZ Herald which yesterday was happy to carry one of the tobacco company’s full-page adverts:
British American Tobacco announced today it will throw “hundreds of thousands of dollars” at a campaign against the Government’s push for plain packaging.
It will use print, television and radio advertising to sell its message that plain packaging “will not work”.
Yeah, right! Plain packaging won’t work, but we are willing to pay through the nose to oppose it.
The advert says: Tobacco is dangerous and can kill you. But we have intellectual property rights to our branding, so we should be able to protect out “right” to sell you the means to kill yourself. Yeah, right!